Logo File Types

It is the absolute bain of a graphic designers life to work with the incorrect file format for clients logos. The emails back and forward, the explaining, in laymens terms why a 72 dpi logo grabbed from their website is not good enough for their exhibition panels (or even their business card for that matter) are time consuming and frustrating. So here’s a bit of advice… 

When you are in discussions with a ‘designer’ to create a logo or brand for you,  ensure that they will be creating and producing your logo in a vector based programme, such as Illustrator or CorelDraw.  A logo created in Photoshop or other raster-based programme is no good.  A professional, experienced Graphic Designer would never use Photoshop to create a logo as it will not be scaleable and a version of high enough quality to be re-produced on large scale printing would be of an unacceptably high file size.  So… when preparing your brief, make sure you state you require the logo to be supplied in a vector based, scaleable format… or dump the ‘designer’ and call me 🙂