Many clients don’t really understand how us designers work and how we turn their supplied word files into the things of rare beauty we produce on their behalf. Here’s a little insight that could potentially make the whole process smoother.
The first thing we do is strip it out of word and (hopefully) we won’t have to open that programme again for the duration of the project. We then take the text, supplied images etc and drop it into our preferred desktop publishing software. It’s here we wave our magic wands and pull everything together. When the client receives their first proof, usually in pdf format, the quickest and least time consuming way for them to make changes or corrections – which we refer to as ‘alts’ – is on the pdf and then send it back to us this way. Comments can be added to the PDF file using adobe’s free software – Acrobat Reader – no need for expensive pro editions any more. If the client makes the corrections to their original word file, it can cause a lot of extra work for the designer – the flow of the text is completely different once we’ve created artwork and therefore the page numbers will not be the same – which makes locating the alts in the artwork a bit difficult. The PDF however, will be exactly the same as our artwork and will make cross-referencing between the documents much easier, quicker and leaving less room for error and we all know that smoother, quicker working practices leads to smaller invoices!